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ASA Webinar Wednesday - The Power of Parts Margin/Mark-up for Independent Auto Repair Shops – Most Shops Are Leaving Tens of Thousands of Dollars on the Table

August 20, 2025 12:00 PM - 1:00 PM (CDT)

Description

Presenter: Cecil Bullard, Founder & CEO, The Institute for Automotive Business Excellence

In the competitive world of independent auto repair, every decision plays a pivotal role in shaping your shop’s financial health and long-term success. One of the most significant—but often overlooked—opportunities for increasing profitability lies in parts markup. Unfortunately, many repair shops leave tens of thousands of dollars on the table every year due to inefficient markup practices. This webinar will provide actionable insights on how to optimize your parts margin, boost profitability, and position your shop for sustainable growth. 

Join us for this comprehensive session where Cecil J. Bullard, a renowned expert in the automotive industry, will walk you through the importance of parts markup, share real-world strategies, and help you implement a system that ensures maximum profit for your business. As the Founder and CEO of The Institute for Automotive Business Excellence, Bullard brings decades of experience and a deep understanding of how parts pricing impacts shop profitability. 

Why You Should Attend: Cecil J. Bullard is an industry expert with a legacy of transforming the way automotive professionals think about business success. With decades of experience, including roles as a technician, service advisor, manager, and shop owner, Bullard has seen firsthand the impact of strategic pricing and parts markup on a shop’s bottom line. As the founder of The Institute for Automotive Business Excellence, he empowers repair shop owners to maximize their potential through education, training, and mentorship. Bullard’s expertise in parts markup is particularly invaluable for independent shops looking to increase their gross profit margins. 

Key Takeaways: 

  • Understanding the Parts Markup Puzzle: Learn how to strike the right balance between profitability and customer satisfaction, and why a one-size-fits-all approach won’t work for your shop. 
  • Practical Markup Strategies: Discover three common markup methods and why they may not be sufficient for achieving the profit margins you need. We’ll explore the importance of creating a customized parts markup matrix to maximize your margins. 
  • The Mechanics of Parts Markup: Learn how to build and implement a parts pricing matrix that guides your markup decisions, helping you stay competitive while protecting your margins.
  • The Cost of Neglecting Markup Optimization: Understand the hidden dangers of underpricing and how it affects your ability to reinvest in your shop, staff, and future growth.
  • Unveiling the Profit Potential: See how strategic parts markup can unlock hidden profits, improve customer satisfaction, and position your shop as a leader in the market.
  • Tools for Success: Get access to a sample parts markup matrix and tips for customizing it to your shop’s unique needs. 

Cecil J. Bullard’s guidance is a must-hear for anyone in the automotive service and repair industry. With a clear and strategic approach to parts pricing, repair shops can increase their profitability by $40,000 to $70,000 annually or more. His proven methods for optimizing parts markup have already helped countless shops increase their profitability and achieve long-term success. Don’t miss this opportunity to learn from one of the leading experts in the field! 

Join Us for This Essential Webinar: 

  • Discover how a well-managed parts markup strategy can increase your gross profit.
  • Learn proven techniques from experts in the field, including Cecil Bullard from The Institute for Automotive Business Excellence.
  • Gain practical tools you can start implementing right away to see significant improvements in your shop’s profitability.

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Contact Information

Automotive Service Association
Name: Julie Massaro
Phone: 303-808-5643
Email: juliem@asashop.org
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