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ASA Webinar Wednesday - The Keys to Your Financial Success: Understanding the Numbers

August 19, 2026 12:00 PM - 1:00 PM (CDT)

Description

Presenter: Cecil Bullard, The Institute 

The numbers can be your best friend or your worst enemy. Shops that track and truly understand their numbers have the best chance of creating the success they desire. In this session, industry veteran Cecil Bullard breaks down the financial fundamentals every shop owner must know. Attendees will learn how to set realistic financial goals, interpret their P&L and balance sheet, and spot problems in their business before they become crises. This webinar distills Cecil’s full-day financial workshop into a focused, highly practical session tailored for busy shop owners. 

Key Takeaways:
• Identify the key numbers that matter most in your shop and where/how to find them.
• Use three essential calculations for setting effective financial goals.
• Understand the difference between management numbers and financial numbers—and why both matter.
• Read and interpret your Profit & Loss and Balance Sheet with confidence.
• Learn why “break even” is not good enough and how to plan for true profitability.
• Balance your business financially to get the most out of your capacity and resources.
•Build a basic financial plan to guide your shop toward long-term success.

Time

Live Virtual Webinar

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Contact Information

Automotive Service Association
Name: Julie Massaro
Phone: 303-808-5643
Email: juliem@asashop.org
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