Presenter: Paul Donahue, Advanced Digital Automotive Group
AI is no longer “coming someday”; it’s already changing how customers find shops, who shows up in Google, and how quickly leads turn into booked jobs. In this hands-on workshop, you’ll learn practical ways to use AI tools to attract more customers, lower marketing costs, and move faster than competitors, without needing to be a tech expert.
Instead of theory, this session focuses on real-world use cases shop owners can apply immediately, including how AI can help you create better marketing content, improve customer communication, and optimize campaigns faster.
You’ll walk away with clear ways to use AI to:• Generate more leads by improving visibility and messaging• Create stronger content in less time (posts, ads, emails, web copy)• Respond faster to customers and improve booking rates• Reduce wasted ad spend through smarter optimization• Stay ahead as Google, search behavior, and social platforms evolve• Future-proof your marketing so you’re not playing catch-up next year
Bottom line: you’ll leave with a practical roadmap to use AI to get better marketing results with less time, less guesswork, and a stronger competitive edge.
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