Julie Massaro is currently the Executive Director of the ASA Colorado Affiliate, but all that’s about to change. ASA recently announced a significant change to their business model, moving from a affiliate-based structure to a regional structure, as of one of the oldest National Associations representing independent mechanical and collision repair shops in the U.S. evolves to meet the challenges of our rapidly-changing industry. As part of that evolution, Julie Massaro has been named the Regional Executive Director of the ASA Mountain Region, one of six areas that together cover the nation.

Listen in as Julie talks about her time with ASA and the opportunities she sees as the organization positions itself to better serve its members in our post-COVID and pre-electrified industry. This is the first of a series to help ASA members get to know more about the new leadership and direction of the Automotive Service Association and the plans for helping shop owners meet the challenges of the 21st Century. Hear all about it as Julie discusses:

• Her background in association management and unique qualifications to help grow ASA membership in the Mountain Region.
• How her ongoing learning philosophy has prepared her for this new opportunity.
• The plans for outreach to those thousands of shop owners who are not currently part of an association.
• Why the new ASA structure has been created and how it can help members and their teams improve and develop themselves through training and interaction with their peers in new ways.
• Insight into the new types of benefits being explored by talking with shop owners about what they see as their biggest needs.
• The critical and unique value ASA’s Washington Office brings to the industry by being the only organization advocating for and representing the independent shop owner community exclusively on Capitol Hill and State Houses across the country.
• How the new structure and direction is positioned to address the fragmented nature of our industry to speak with One Voice.